- Digital Activation
Jason Bourne reminds us of one thing:
Everybody's watching. Everybody's being watched.
Introduce the first analogue print campaign that hacks the digital words by making use of the free webcams around the web and prompting people on the street. If they go on the link, they suddenly see themselves being watched by themselves.
There are countless free webcams around the world. All we have to do is placing a message in their visual field. Once people type this link, they get redirected to a livestream, seeing themselves looking at their phone.